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Peculiar sounding titles are catching fast in the marquee
as it evokes great curiosity and builds up a craving feel
among multiplexes viewers. EMI, an action packed entertainer
from Sunil Shetty's POPCORN MOTION PICTURES in association
with BALAJI MOTION PICTURES and SAHARA ONE MOTION PICTURES
tries to add another realistically creative angle in the genre
of the action flicks. Chirantan Bhatt, the budding musical
whiz kid who made terrific presence in MISSION ISTANBUL makes
his first solo presence as composer and second presence in
tinsel town with EMI. It's pitched with six different lyricists
with eight soundtracks (6 original and 2 remix) and caters
to the feel of the flick. Does the line up of six lyricists
with the team-work of promising composer like Chirantan Bhatt
creates any hullabaloo on musical scenario? Will this EMI
be as luring as the EMI (Easy Monthly Installments) that entices
an average person to the desired luxuries in life? Let's check
this out!
Chirantan Bhatt relives the Turkish magic of MISSION ISTANBUL
in the seductively synthesized "item number" "Chori
Chori". It has shades of bygone era where one experiences
sensuous feel of Geeta Bali's songs with a tangy feel of Rehman's
composed "Maiya Maiya" (GURU). Sunidhi Chauhan's
raunchy vocal oomph is finely paced in evoking senses and
gets well complemented with Suzan's timely back-up vocals.
Shakeel Azmi's contemporary words in sluggishly paced arrangements
are appropriately penned that gets considerately coordinated
with impressive Sunidhi's rendition. It's echoing and pulsating
"club" remix in techno-club mode is modish promotional
act that will be catalyzing film's glamour quotient in its
promos. Its flashy moves featuring Malaika Arora Khan along
with Arjun Rampal is presumed to be strongest bankable factor
in luring viewers to the theatres.
Soft guitar strumming in light-hearted arrangements with
a strong feel of delightful romantic evening marks the arrival
of delightful sounding Mohit Chauhan in impressive sounding
"Aankhon Hi Aankhon Mein". The subtle soft rock
feel may not be as great as his few previous tracks but Sarim
Momim's wording makes substantial moves in evoking romanticism.
Bhatt plays modest by not implying anything upbeat in its
arrangements and just makes this a contemporary romantic soft-rock
ballad with impressive acoustic guitar works. All those who
relish Mohit Chauhan's voice with touches of genuine soft
rock feel will be appreciating this supple number. It is likely
to be another lovable entity for melody listeners and will
be another solo delight from Mohit's after his impressively
rendered "Yaad Teri Aayi" (UGLY AUR PAGLI).
After playfully peppy "Ckompany" (CKOMPANY), Sanjay
Dutt turns into another singing "sutradhar" (anchor)
in another title track titled "EMI" that works more
on the hilarious witty feel of the flick than delivering anything
strikingly melodic. The boastful outrageous impulse of taking
"EMI" for various reasons and its repercussions
has snooty overtones that are emoted modestly in Shabbir Ahmed
and Hamza Farouqi wordings. The track that is presumed to
be promotional feature makes it special for supporting Mahalxmi
Iyer's vocals, its rap rendition (Suzan, Earl) and delightful
flute notes that adds various moods to the humorous binge.
This "loan-giving" special witty title track is
energized with extra paced DJ beats and claps in typical "club"
remix mode to deliver another potential sounding dancing track
that will appreciate album's commercial prospects.
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